The keys to Snapchat's success have been....

As my social media marketing topic comes to an end, I have thoroughly enjoyed making this blog and sharing it to people all over the world to educate/inform them about the emerging social media trend that is Snapchat! Over my twenty posts I have covered many aspects of Snapchat that have differentiated themselves in the social media market as the executives of Snapchat Pty Ltd are strategically positioning the company in a beneficial position for a competitive advantage in the years to come.

Snapchats timeline of updates and enhances to the social media app.

The additions of the 'LIVE' events in the story section and the 'Discover' feature have boosted the companies trajectory and future outlook as it has established a base for high revenue receivables. Not only does higher revenue equate to increase worth for the company, which currently sits at about $15billion, it also allows Snapchat to have more capital to enable 'Research & Development' activities that will hopefully drive the app towards more success.

Over recent months Snapchat have forged partnerships with a variety of companies in the aim of exposing what companies have to advertise with Snapchat's user database, which currently sits at 200 million active users.
Examples of these include:

• The Activision alliance, which saw snapchat QR code within online games of Call of Duty where players could 'snap' the code and it would add the new call of duty trailer.
• The Discover feature partners of; News.com.au, CNN, MTV, Daily Mail, Cosmopolitan, Food Network, National Geographic, People, Vice, Fox Sports, and Fusion.
• NBA, NHL, MLB, and NCAA have all featured on the Snapchat Live events section; furthermore Major League Baseball has recently formed a deal with Snapchat to feature weekly updates of the entire season in the Live section.
• New series and movie trailer debuts released on the app have already been seen by 'Literally Can't Even', and 'Snapperhero', with many more to come such as; Sofia Vergara's 'Vergaraland' and Robin Williams' 'Absolutely Nothing'.

As the company moves forward toward the future, it will be interesting to see where the concept of making their own content from journalism goes and how successful it will be after the recent appointments of Peter Hamby and Rob Saliterman.

New technological improvements are consistently upgrading the app with new updates, further differentiating the product. Furthermore, just this past week Snapchat an update that enables the user to send snaps of the Discover advertisements to friends.

Thank you for reading my posts from the last few months, and I hope you have found them helpful and educational.