New cost per view on ads in Snapchat

Evan Spiegel, CEO of Snapchat, has settled with marketers on the pricing of advertisements in the discover feature of the app. Previously in January, companies were paying approximately ten cents per view for their content on the app.

Now the new figures are twenty percent of that original cost, at a mere two cents per view. Reasoning behind this reveal that as the feature isn't 'new' anymore and has experienced a decrease in views per day, companies aren't willing to pay the rates they were previously paying.