This is a major win/accomplishment for Snapchat Pty Ltd, as live sports, especially sports, is a fast growing markets in the digital world. The partnership's purpose is to establish Snapchat within the niche market of live-streaming sports events in a convenient and effective fashion. There is a huge potential for an increase of traffic through the app, which could attract more advertisement opportunities to increase revenue. The MLB is highly popular with the older generation and as 71 percent of users of Snapchat are between the ages of 18-34, it enables the MLB to connect with their targeted audience of the younger generation to acquire more followers. If the marketing strategy is successful, the MLB will be engaging the younger demographic and growing the fan base for many decades to come.
Lastly, it is promising to see organisations are being innovative in utilising the technology developments that society has to offer in the aim to expand the reach and potential customer base. Therefore, as technology and trends change, organisations must adapt to give the organisation the best change of survival in this highly competitive world.
This following Article link covers aspects such as; why and how MLB is using Snapchat...
http://mashable.com/2014/04/08/major-league-baseball-snapchat/
