Social media journalism for Snapchat

In a recent post I placed an emphasis on possible directions Snapchat could invest into. Recently, the company has employed its first head of news, Peter Hamby; in the aspiration that Snapchat can evolve into social media journalism. At the Snapchat headquarters, they understand that social media is a growing way that people are getting their news, and strong growth is expected to continue as it is quick and convenient. Hamby is excited about his new role as he states,"Snapchat is one of the most exciting young companies in the world.....they have a big and growing audience, and we've seen Discover is a huge success". He has continued his role at the news channel of CNN and hopefully will be beneficial for both parties.



Snapchat and CNN hold an existing business relationship as CNN broadcasts its' news on the discover feature of the app. All major social media platforms are trying to figure out how news fits into their network to expose their content to a wider variety of people throughout the world, and this is why Snapchat have strategically employed Peter Hamby.

Click here for CNN's promotion on Snapchat:
http://edition.cnn.com/videos/us/2015/01/27/orig-cnn-joins-snapchat-npr.cnn

In the article, '5 reasons Journalism educators need to be on Snapchat', Aaron Manfull expresses the necessity of Journalists to be a part of Snapchat. he explains that there is a large audience, and journalists must go to where the audience is. Also, we must keep up with the ever-changing digital landscape.
For the full article, *click here*.
The graph below reveals the current exposure and reach that the app has in the social media market.

Can Snapchat really make journalism work on its platform??