2015 see's a new edition to the 'Call Of Duty' video game brand.
Developers of the game, Activision, have placed a teaser for the highly anticipated new development on an unlikely platform, Snapchat.
A sneaky Snapchat ghost has been spotted by players in multiplayer mode of Black Ops 2 on the new update. This is creating hype and players can actually scan the emblem on their televisions by using the Snapchat app on mobile devices. The emblem's code automatically adds the Call Of Duty Snapchat account so users can keep updated with Activision's developments on their new edition of the video game.
The approach of Activision to use Snapchat as the social media platform to market their up-and-coming product is innovative and effective. The app is widely used around the world as I've previously discussed in my previous post of 'Live Stream Infiltration'.
