Companies and Nations Capitalize on Snapchat trend

In his article 'how 12 brands used Snapchat', Jeff Beer explains how companies are running social media marketing campaigns on the platform of Snapchat. Jeff includes the statistics behind the market share of social media and that Snapchat holds a quite substantial piece of that pie; 50% penetration to be exact in the 18-24 year old category. The following link contains Jeff's article:
http://www.fastcocreate.com/3033793/how-12-brands-used-snapchat

Lebron James of the Cleveland Cavaliers campaigning for Mcdonald's.

In addition, more organisations have recently entered into Snapchat campaigns since Jeff Beer's article has been published.
Some recent organisations using Snapchat include:
-Marriott Hotels' was a first for any Hotel brand to use the app for marketing campaigns;
-Lacoste clothing brand;
-Call of Duty video game by Activision;
-UNICEF humanitarian and developmental assistance organisation for children and mothers in developing countries.

The company campaigns on Snapchat are very innovative and an effective method of mass marketing by utilizing the popular app. Furthermore, nations are now tapping into the Live feed of the Snapchat app to promote themselves with stories of tourist attractions and anything that will appeal to the world. Today's live feed features Dublin, Ireland; containing all the wonderful city has to offer.

If you are a Snapchat user and have seen these live stream updates from nations around the world, does it increase your desire to travel there?